Blonde Revival Purple Toning Shampoo

8X the toning pigments* for our coolest blonde yet.**

Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

200ml

8X the toning pigments* for our coolest blonde yet**

Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy

• 97% naturally derived*
• Ideal for blonde, grey or naturally silver hair
• Vegan. Cruelty free. Sulfate-cleanser free. Silicone free

Aveda's own pure-fume aroma with osmanthus, certified organic orange and cedarwood
*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

Usage

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.
Apply to wet hair. Leave in 1-3 minutes.
Rinse thoroughly.
Follow with Aveda Blonde revival conditioner
Toning results can vary.

Ingredients 

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730) *Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume™ à l’Osthmanthus, à l’Orange certifiée biologique, au Bois de Cèdre et autres <ILN49090>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.